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More Video Goodness

One of my favorite new media tools for book promotion is the book trailer, which takes all the fun and splash of a motion picture trailer you might see on TV or in the theater and translates it to the world of literature. I recently pulled this one together for Immaculate Deception. Hope you dig it.

Sons of Beaches

Forgot to mention last week that Immaculate Deception was named a reader pick for “great beach reads” in the Philadelphia Inquirer’s Summer Reading package from the June 26 edition of the paper. Find the story online here.

The Love That is Linkage

I was just tipped off by Wayne Lockwood, the wise and mighty shaman of Codorus Press, that our great neighbors at the Philadelphia Book Festival gave us some link love via their blog Me Want Food.

Leigh Ellwood and Kat Lively had the booth next to us on that particular very rainy day. Leigh writes erotic lesbian fiction and Kat writes rock-themed mysteries. Both of them were very cool ladies and seemed to really appreciate some of our clever little bits of marketing (like the faux Church of the New Revelation religious tracts – specially designed to look cheap and cheesy, just like the real thing!). For our part, we really like their style and the whole vibe of their booth (which featured a sign declaring “Ass Kicking Fairies!”).

A funny story – I realized toward the end of our damp day that I had actually shared some time with their boothmates previously when I appeared at The York Emporium in York, Pa. (birthplace of Codorus Press) at this time last year for their Sci-Fi Saturday event. There’s video of my interview with Jim Lewin, owner of The York Emporium, from that appearance, as well as a reading. Check out the interview below and follow the link for more of the event (thanks to Codorus team member Tom Joyce for shooting).

Speaking of events, I’m looking forward to some other events later in the summer and into the fall, both focusing on ID and Codorus Press. As the marketing word gets out, we’re hoping to get more interest in presenting our indie publishing road-show, The Wandering Heretics Independent Publishing Tent Revival and Old Time Medicine Show, at book stores and other locations. We’re also planning for a couple of book-related events, including the Collingswood Book Festival in Collingswood, N.J., and PhilCon, the annual convention of the Philadelphia Science Fiction Society.

We love interacting with fans of ID and anyone interested in indie publishing, so we hope to see you out at these and even more events throughout 2011 and into 2012.

The Never-Ending Explanation

I’ve been fortunate over the last few months to have received some great positive response about ID  from Barnes & Noble, probably the largest remaining major retail book store chain now that Borders has gone completely belly up.

As part of that, I and other folks from Codorus Press have been on the phone with customer relations associates at individual stores that don’t already carry the novel to spread the gospel of why they should. One of the nicest bits of feedback we’ve received is, “Wow, you guys really did your homework.”

In other words, the folks in charge of acquiring books at the stores have dealt with a lot of amateurs – self- or vanity-published authors rolling in the doors with a crate full of their books expecting B&N to be obligated to carry their work, and storming out shocked and offended when the store offers to take two or three – on consignment.

As a small press, we at Codorus vowed from the beginning that at every turn, we would make our operation as professional as possible, especially in dealing with the book stores and the distribution networks through which they order their stock.

It was reassuring to hear such nice words from pros in the book biz, and it wasn’t the first time. Repeatedly, we’ve been told that our method is not just revolutionary, but exceptionally forward-thinking in this rapidly changing market.

But we still come up against the stereotypes of the self-publisher again  and again, so it requires constant explanation on why that’s precisely what we are not. I went so far as to put together this YouTube animation explaining the differences.

Still, some folks just don’t get it. Back in the fall, I appeared at a meeting of the National Writers Union. At the meeting was another writer who later blogged about how the Codorus Press model of cooperative publishing sounded like “self-publishing, but as a group.”

Well, yes and no. If it was self-publishing, it would just be me. There is a capable and highly qualified team that makes up Codorus Press, which by the very defnition of self-publishing takes it out of that category.

The proof in the pudding will be this fall, when my talented colleagues at Codorus Press start rolling out their very own novels, guidebooks and children’s literature.

So, so much for that whole “self” thing, and kudos to us for doing our homework.

Another Writer Writing About Writing

Ask any good book marketing person and they’ll tell you that I probably should have started this blog a long, long time ago. That’s because my novel, Immaculate Deception, has been out for more than a year now, and I’m just getting around to this part of the process.

Mom always said I was a procrastinator. I guess she was right.

So first, a little about me. I was writing ID (as we like to call it around here) for a long time beginning in 1989 and ending in 2009. Yes, that’s 20 years, folks. Don’t judge.

Suffice it to say that I was trying to take a number of what I thought were really cool stories and ideas and weave them into a single novel that combined my early upbringing in the South, my later upbringing in the North, religion, aliens, real estate development, global climate change, youth-obsessed baby-boomers, gay Marines, severely underdressed waitresses, sex, drugs, and – if not rock ‘n roll – at least a healthy dose of 1960s R&B.

What I’ll aim to do here is fill you in on what’s going on with the book, appearances and activities related to that book and the ups and downs of writing and promoting the book and others to come.

So, come along for the ride and see if you can hang on for the duration.